01 · Main Street, Michigan
They ask Google, Maps, and ChatGPT where to go. We help the businesses on Main Street get named in those answers, and help the groups that look after the street get the whole district found.
02 · Why it matters
Every visit downtown starts with a search. What's open, what's good, who can fit me in today . They ask, and the answer decides which door they walk through .
Pitch Black Media has worked on local search in Michigan for 17+ years. The street has new guides now: AI assistants that read listings, reviews, and websites before they recommend anyone. We make sure they can read your business, and every business on your block.
See how it works03 · The answer
A couple in town for the weekend asks their phone what to do downtown on Saturday. Not a brochure, not a directory.
Google, Maps, and AI assistants check the listing, website, reviews, and schema for every place nearby.
Missing hours. No events page. Two different addresses. If a bot can't trust it, it won't say it.
The place that's easy to read gets the answer, the directions, and the visit. We make sure that's your business, and your district.
things to do downtown this Saturday
| Place | Listing | Site | Reviews | Schema |
|---|---|---|---|---|
| Elm St GalleryHours missing | ✕ | ✓ | ✓ | ✕ |
| The Brick RoomNo events page | ✓ | ✕ | ✓ | ✕ |
| Maple & Main MarketNamed in the answer | ✓ | ✓ | ✓ | ✓ |
| Old Mill TaproomTwo addresses | ✓ | ✓ | ✕ | ✕ |
| Riverside RecordsSite won't load | ✕ | ✕ | ✓ | ✕ |
Maple & Main Market is open Saturday 8 am to 1 pm on Main St. The downtown events page lists live music on the square at 7 pm.
04 · Who we work with
Some clients run one storefront. Others look after a whole downtown. The work underneath is the same: make the street easy to read.
Track 01
Shops, restaurants, practices, and service pros on and around Main Street.
Track 02
05 · One day on Main Street
On the way to work, they ask their phone for coffee near Main. Google reads three listings. Only one has the right hours, real photos, and a menu that matches.
A family in town for the day asks ChatGPT what's happening downtown. It names the places and events it can read clearly. The rest of the street never comes up.
By dusk, more of the district is lit. When every listing on the street is right, your board can see it in one number: [00] direction requests this month.
06 · What we do
Most businesses start with Local SEO and AEO. Downtown groups usually start with Findable. One team runs all five.
Listings, schema, and pages written so Google, Maps, and AI answers can read them and trust them.
Google, Meta, and LinkedIn ads. We judge them by calls, bookings, and visits.
Fast sites built to be read by people and by bots. Clean code, real schema.
GA4, Search Console, and call tracking set up right, then reported in plain words.
Pages and posts that answer the questions your customers already ask.
07 · Findable
Findable is our local visibility platform. It works for one business. It works best when a downtown group connects the businesses on its streets, so the whole district gets found together.
Each connected business listed right in the places people search, plus a visibility report every month.
Ads management, analytics, and conversion tracking. See calls, direction requests, and bookings.
We walk your team through a district report, business by business, so your board sees who gets found and who gets skipped.
08 · Start here
Tell us about your business or your district. We'll show you what Google and AI assistants see today, and what we'd fix first.